Innovative Commerce Mind Talent Accelerator Launched

It is an ambitious Global Program of Training, Development and inclusive Insertion of Human Capital for the Digital Commerce Ecosystem. It is estimated that more than 100,000 professionals and young people from Latin America will be trained, for which more than 20,000 scholarships will be awarded

Commerce Mind Talent Accelerator is a high-impact regional initiative that involves more than 100 companies and institutions that are part of its global ecosystem in Latin America, with a direct investment of more than USD 50,000,000 . The eCommerce Institute together with the main institutions in Latin America that promote digital commerce join forces with their global ecosystem to present this comprehensive project whose main objective is the training and certification of skills with a focus on developing human capital , which allows thousands of young people in Latin America turn to study digital-based careers.

This initiative aims, on the one hand, to facilitate the development and professionalization of their human resources for retailers and brands in order to face the challenges caused by the hyper acceleration of digital channels in a sustainable and profitable way; and on the other hand that it facilitates a rapid labor insertion in the world of digital commerce of people who have been left without work due to the pandemic, speeding up their reconversion. The Commerce Mind Talent Accelerator has a practical orientation, aligned with the needs of the labor market and the necessary skills to face the challenges of the entire value chaintowards the final consumer through digital channels and their interaction with face-to-face channels that have been hyper-empowered by the Pandemic. 

The program will be carried out together with educational institutions throughout the region that have a recognized offer of high academic level coordinated by the Latin American Institute of Electronic Commerce eCommerce Institute and its local chapters, which are the main Chambers and business union associations that promote the digital economy and Internet businesses in 22 Latin American countries . “ We have the knowledge and experience of our entire network of local chapters, academic institutions, partners, retailers and brands, along with their need to sustain the digital acceleration that 2020 brought.That is why we motor that “force” of the entire digital ecosystem to together make this ambitious but very achievable challenge a reality by 2024, ”said Marcos Pueyrredon, President of the eCommerce Institute and Global Executive SVP of VTEX. 

“ The market requires the immediate professionalization of human capital in terms of the digital ecosystem. According to data from the AMVO, 93% of companies consider it important to bet on digital education and combat the talent gap in Mexico . On this premise, we started at the AMVO to collaborate and join the Commerce Mind Talent Accelerator program, coordinated at the Latin American level by the eCommerce Institute, to direct the local efforts of the program, with the aim of developing competencies and skills in digital commerce, which allow professionals to integrate effectively and optimally into the ecosystem, while at the same time we support companies to find trained professionals who can face the challenges and needs of the current market” comments Pierre-Claude Blaise, director general of AMVO.

>>> Professional development of competence in digital commerce and reconversion with rapid job placement 

In order to achieve a diverse and inclusive call, 5,000 scholarships will be provided per year that cover 100% of the total cost of the program, leaving only the cost of tuition at the expense of the interested party, including a special fund of 500 scholarships for people of low economic resources that also include the cost of tuition. The professional and executive training programs are 100% online , they were and will be selected according to the needs of the market, due to their special “hands-on” format that includes the participation of the main companies in the ecosystem.

“ Latin America is facing a unique global opportunity. The technology industry, especially the digital one, is growing exponentially and that is why “Commerce Mind” is the answer to what the market needs: talent eager to learn about digital, which not only allows companies and entrepreneurs to cope to the business continuity challenges brought by the Pandemic with the hyper-acceleration of digital channels, but also the acceleration of the recovery of our economies, ”added the spokesperson.

The program is committed to creating a new concept of knowledge and skills transfer based on agile methodologies and with a strong practical orientation so that the participant gains experience through “doing” and applying the good practices of more than 20 years of development of the electronic commerce in Latin America. 

In four years, it is estimated that more than 100,000 professionals and young people from Latin America will be trained, for which more than 20,000 scholarships will be awarded , with a direct investment from the ecosystem, in which one of its main sponsors is VTEX. ” Empowering minds that accelerate the development of the Digital Ecosystem is the foundation stone and” leitmotiv “of Commerce Mind and that is why this project was born with a comprehensive vision for 4 years, ” concluded Pueyrredon.

www.commercemind.education

MINTEL and CECE signed a cooperation agreement

10 thousand trained, thousand international scholarships and access to content in the info centers are its main goals.

This morning, the Minister of Telecommunications and the Information Society, Vianna Maino, and the president of the Ecuadorian Chamber of Electronic Commerce (CECE), Leonardo Ottati, signed an Interinstitutional Cooperation Agreement to promote electronic commerce and the digital economy in Ecuador.

As part of the Agreement, 10,000 entrepreneurs and MSMEs will be trained in electronic commerce and financial inclusion. Likewise, 1,000 scholarships will be awarded from Commerce Mind , an international platform specialized in the matter. The scholarships will be intended for those who already have prior knowledge and wish to become professional. During the event the first ten were delivered. 

Thanks to this agreement, the use of the country’s 886 Infocentros will also be promoted, since millions of its users will be trained in social networks for electronic commerce, with Facebook Educa, and in efficient practices of the Latin American Institute of Electronic Commerce.

Minister Maino highlighted that with the signing of this document, large companies will share their knowledge with those small entrepreneurs and that MINTEL and CECE will work together to simplify and adapt the country’s regulatory environment to increase access and use. to electronic payment methods.

“The document that we signed also includes a campaign of confidence in electronic commerce transactions. Thus, together, small and large businessmen we will reactivate the country. Rest assured that together we will achieve it, because technology changes and transforms our lives ”, he concluded.

For his part, Leonardo Ottati indicated that the signing of this agreement reveals the meeting between the government and private companies, to create a national and regional electronic commerce market. He mentioned that “it is time to declare Ecuador as a digital nation”, in reference to the transformation that the country is experiencing.

For Carlos Coba, CEO of siam El Reino de tu Mascota, who received one of the scholarships, this agreement is a sign of the Government’s commitment to support the entrepreneur.  “Today we are witnessing the meeting for electronic commerce. The words of President Guillermo Lasso and his work team translate into results that benefit us all ” , he said.

The event was attended by the Minister of Urban Development and Housing, Darío Herrera, who was an honorary witness of the signing.

#TogetherLoLogramos

The Crossborder eCommerce training and acceleration program for Professional Services and Goods was presented, promoted by the Secretariat of Foreign Trade and the Santa Fe Global Agency of the Ministry of Production, Science and Technology, in conjunction with the Federal Investment Council (CFI) and the eCommerce Institute

Governor Omar Perotti participated in the presentation of the Ecommerce Crossborder training and acceleration program for Professional Services and Goods, a training tool designed to design and implement a comprehensive plan to promote exports through cross-border electronic commerce for MSMEs and professionals in the province, through its own online stores and / or marketplaces focused on the local, Latam, regional and global markets.

The program, promoted by the Ministry of Foreign Trade and the Santa Fe Global Agency of the Ministry of Production, Science and Technology, in conjunction with the Federal Investment Council (CFI) and the eCommerce Institute , is aimed at professionals and technicians who are interested in selling their services through digital platforms: engineers, architects, designers, lawyers, translators, developers and the like. Also, members of companies, entrepreneurs, SMEs and users in general who develop their activity in the productive sector of the province.

During the activity, Perotti highlighted that “Santa Fe is one of the main exporting provinces in the country. We export more than 20% and the world changes and its modes of trade change. The pandemic has put into force, markedly and rapidly, digital commerce, electronic commerce; and the traditional, which are the exported goods, the traditional products, the port, the container, it incorporates the possibility of exporting services and being able to use digital commerce channels ” , explained the governor of the province.

In that sense, the president acknowledged that “there the quantity is different, the type of product is another. Traditional goods will continue to be exported, but we also have the potential to export services, to export the talent of our people expressed in creativity. And it is there where knowing these tools seems essential to sustain this export capacity, that capacity of our people to know how to connect with the world and take advantage of opportunities, but fundamentally so that each one can do it from here, from their province, from each of the localities, ” added Perotti.

The governor added that “this is one of the tools that we want them to take advantage of, to be trained in this. It is a very good possibility for professionals and small companies to take this training nourishing themselves with these tools, that is where we add value. We add one more alternative to the training of our people, to value our talents and retain them in the province so that, from here, they can have their global company and can be linked to the world on a daily basis, “he remarked.

– ADDED VALUE

Meanwhile, the Minister of Production, Science and Technology, Daniel Costamagna highlighted that “Santa Fe has always been characterized by an export context with enormous diversification, which has to do with the extremely high competitiveness of exportable products. Know-how and knowledge are embedded in many of these products, an instance in which engineering, design, marketing and the high technological complexes that the world demands today have a lot to do with it. Therefore, the imprint of this management is related to added value, the export of knowledge and knowledge applied to products. This characteristic explains the high participation of professionals in this meeting, and we hope that this program will be very useful “said the official.

In providing details of the spirit of the training, the Secretary of Foreign Trade, Germán Bürcher, indicated that “we want all professionals to be able to learn about the tools available to offer their services abroad and to carry out a strategic plan for foreign trade. digital focused on the export of services and goods. We want professionals and service providers to be able to enter the world of cross-border, e-commerce or cross-border commerce, know the processes and the actors involved in it ”.

“In the world, ” Bürcher continued, ” these services are exported from different countries to different markets, and we look for professionals in the province to have the tools to get involved,” he added; Today it is not strange to see that a Santa Fe accounting firm provides services to a company in Brazil or the United States or that an English translator works for foreign productions. At the same time, a component is planned for SMEs that seek to internationalize tangible products ”.

The Secretary of Foreign Trade also reported that “the program has two major components: a training instance and an acceleration stage that involves coaching or mentoring the professional, service provider or SME.”

For his part, the General Secretary of the CFI, Ignacio Lamothe, stated that “when Santa Fe approached us with this idea of ​​propping up the exports of services, we saw a very interesting opportunity to do the first experience and then federalize the initiative. What is being done from the province has not yet been quantified in the country. We are anxious not to reach the end of the program, but to evaluate each stage so that, if we are obtaining good results, we can begin to think about a federal program. Electronic commerce has been growing worldwide and the pandemic has intensified it, structuring public policies on the matter is very timely ”.

Finally, the president of the eCommerce Institute, Marcos Pueyrredon, thanked the trust placed in the entity and the good articulation achieved with the parties involved. “We must ensure that professionals and SMEs meet the objectives established by the program. The pandemic context allowed digital channels to maintain business continuity and to boost economic recovery. This training seeks to explain how, in the current scenario from Santa Fe, we can take advantage of these opportunities, continue with what we are doing but with the possibility of more markets “, he stressed.

– PROGRAM DETAILS

All the activities of the program will be carried out 100% virtual and SMEs and professionals received more information in the Webinar held after the opening ceremony, an instance led by Marcos Pueyrredón and the Program Director, Sebastián Herrera.

In this first meeting, an introduction to the program was provided and served to address the importance of services and data in international online marketing and global competitiveness and commercial strategy to generate sales. While the second meeting will take place on June 23.

From the Santa Fe Global Agency it was reported that in the next few days the program will be available with details about the trainings, dates and registration process.

Source: www.reconquistahoy.com – Read the full article here

eCommerce Institute launches DocuSerie eLideres on the digital ecosystem in Latin America

  • The documentaries are part of the eLideres de la Transformación Digital docuseries prepared by the eCommerce Institute about the e-commerce industry in the region. 
  • The chapters are organized together with the representative Chambers of Electronic Commerce of each country.

The DocuSerie e Líderes de la Transformación Digital prepared by the eCommerce Institute reflects the evolution of the digital ecosystem in Latin America. This year, 9 chapters will be launched that will analyze the different markets in the region. 

During 2020, electronic commerce in the region has grown exponentially and at an extremely accelerated rate, driven by the conditions of the health emergency caused by COVID-19. It has managed to increase penetration in all markets 5 times faster than expected and has earned a prominent place in the economies of all countries in the region. All the work, the challenges and the strategies behind this growth are embodied in each documentary. To discuss these issues, the eLeaders of each country were selected and interviewed to share the strategies they implemented, the challenges and challenges overcome, how they are measuring customer behavior and what actions they are taking in this context of hyper -digital acceleration.

“ From the eCommerce Institute we believe that it is very important to give visibility to the incredible work that many participants in our ecosystem have done and are doing to facilitate business continuity and economic recovery for entrepreneurs, retailers and brands through digital channels during this historic crisis that caused the COVID19 Pandemic. In this context, and on the occasion of celebrating 15 years of the eCommerce Day Tour, we decided to honor the main actors of this Hyper-acceleration that has reached two or three digits: Companies and Entrepreneurs, who first hand expose the state of the art of e – commerce, digital business performance and success stories that will set the course of the sector from now on ” , he said Marcos Pueyrredon, President of the eCommerce Institute and Global Executive SVP VTEX.

The premiere chapter will be that of Mexico , co-organized locally by the Mexican Association for Online Sales (AMVO) , in which topics that gained greater relevance from the accelerated digital transformation that the pandemic unleashed during the last year are addressed; Such is the case of omnichannel, changing consumer habits, the role of mobile channels, operation and logistics, collaborative models, the role of marketplaces and new business models, among others.

Expand the boundaries of your digital business! The Global eCommerce Day focused on Crossborder eCommerce will be held for the first time

A special edition to learn how to develop your business internationally through digital channels and scale sales.

Digital businesses gained momentum during and post-pandemic due to the accelerated change of habit of consumers worldwide. Today there are no limits for the commercialization of products and services for the online channel. That is why the eCommerce Institute brings this innovative and new proposal focused on CrossBorder eCommerce, in which it proposes to explore with the help of professionals in the digital industry how to take your business to the next level, blurring borders and accessing previously unthinkable international markets.

The Global eCommerce Day in its Online [Live] Experience 2021 format is an initiative of the eCommerce Institute that includes the collaboration of the representative chambers of the digital industry of Argentina, Colombia, Chile, Mexico and Brazil, such as the Argentine Chamber of Electronic Commerce ( CACE), the Colombian Chamber of Electronic Commerce (CCCE), the Santiago Chamber of Commerce (CCS), the Mexican Online Sales Association (AMVO), and the Brazilian Chamber of Digital Economy – Cámara-e.net.

It will be a virtual event with free access that requires prior registration here https://ecommerceday.global/2021/registro/   and will take place from October 18 to 26. A week dedicated to sharing ideas, knowledge and experiences on cross-border e-commerce through success stories and best practices to internationalize businesses through digital channels.

The event will provide tools, resources, and networking opportunities to expand into global markets . Through the participation of live online conferences such as Keynote Sessions and workshops focused by country and more related content on demand and developed by the main actors of the ecosystem. 

Why participate in the eCommerce Day Global Online [Live] Experience?

Among the special activities, participants will be able to capitalize on their participation through different spaces:

  • Live conferences: Keynote Sessions and workshops focused by country and more related content on demand and developed by the main actors of the ecosystem.
  • Thematic workshops: To train you on the latest trends and success stories in the digital commerce industry.
  • Roadmap: Roadmap with strategies to market your products and services in Latin America and the world.
  • Contact Points : Area of ​​Services and solutions for eCommerce with the latest news from the Digital Ecosystem to boost your online store and increase your sales.
  • Business Case Capsules : The best companies show their success stories, with defined strategies, real numbers and concrete results.
  • Hands-On : Practical workshops to learn strategies and good practices of crossborder ecommerce, with exercises to internationalize your business and improve operations.
  • Networking rooms: live chats with colleagues. Information on activities and conferences scheduled during the day.

> We invite you to consult the complete agenda here

Network eCluster first acceleration in Retail Digital Commerce

Last August under the eCommerce DAY Buenos Aires 2019 was carried out the kickoff of the program eCluster deAceleracion in Retail Digital Commerce with the participation of 22 leading companies from 5 countries (Argentina, Chile, Peru, Colombia & Ecuador ) and 6 vertical (Home, Fashion, Pharma, Grocery & Electro) on two eClusters.

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