The Prosperity Fund is the UK government’s cooperation fund whose main objective is to promote sustainable economic growth and poverty reduction in developing countries. In Brazil, the Prosperity Fund’s Trade Facilitation portfolio aims, among other projects, to support micro, small and medium-sized companies to export and to have a better performance in the international market, with a special focus on businesses led by women and other minority groups.
Commerce has been suffering the direct consequences of the COVID-19 pandemic and e-commerce has been for many a survival measure, whether for maintaining the sale of their products or seeking new opportunities to increase their sales.
With that in mind, the Trade Facilitation Program, in partnership with eBay and the eCommerce Institute, will provide training in e-commerce for Brazilian small and medium-sized companies interested in starting or expanding their sales internationally. The participation of small and medium-sized companies led by women and people of African descent is strongly encouraged. The Prosperity Fund will subsidize part of the training, which will be carried out by the eCommerce Institute, an organization that supports the Digital Economy in different countries in Latin America with the objective of promoting initiatives that consolidate and boost the world of business on the Internet. On the other hand, eBay, one of the largest marketplaces in the world, in addition to supporting training, will exempt companies from the monthly cost of creating and maintaining stores on its platform for a period of 6 months.
TRAINING IN ELECTRONIC COMMERCE FOR EXPORT
Through the Trade Facilitation Program in Brazil and the eCommerce Intitute, full scholarships will be granted to Brazilian micro and small companies.
- Focus: online sales to new markets, primarily in South America.
- When: from November to December 2020, including monitoring of activities implemented by the company in January/February 2021.
- Format: 16 weeks, 180 hours, in Portuguese, online.
- Main topics:
- Demand in key markets
- Strategies for entering international markets (via marketplaces or own store)
- Logistics and payment management
- Optimizing online presence
- foreign trade rules
- Profile of participants: companies that already have experience with e-commerce and online presence, interested in investing in expanding their business.
- Investment: training and workshops will be 100% subsidized for scholarship beneficiaries (Regular Value R$11,000).
- Number of vacancies: 35
- Deadline for applications: November 18th
TAKE ADVANTAGE OF GLOBAL MARKETS TO GET TO THE AMERICAS MARKETS ON EBAY (B2C SALES)
- Focus: How to boost your sales to the US and Latin American countries through an eBay online store.
- When: online modules taken between November 2020 and March 2021
- Format: 7 online workshops, 5-hour individual training and personalized follow-up, in English.
- Main topics:
- How to Build Your eBay Store to Reach 200 Million Online Shoppers;
- Logistics management; and
- Optimization of online presence.
- Profile of participants: companies that already have strong experience with e-commerce, online presence, minimum portfolio of 5 products and command of the English language.
- Investment: training and workshops are free
- Number of vacancies: 5
- Format: 7 online workshops, 5-hour individual training and personalized follow-up. The course will be taught in English with the possibility of conversation in Spanish if necessary.
- Deadline for applications: November 18th
Achievement
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